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Influencer: Building Your Personal Brand in the Age of Social Media

Influencer Building Your Personal Brand in the Age of Social Media I highly advise anyone who has an interest in life online to get this book sit down and take notes because you re going to want to hear what Brittany has to say Iskra Lawrence Aerie Model and Insta

  • Title: Influencer: Building Your Personal Brand in the Age of Social Media
  • Author: Brittany Hennessy
  • ISBN: 0806538856
  • Page: 115
  • Format: Paperback
  • I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you re going to want to hear what Brittany has to say Iskra Lawrence, Aerie Model and Instagram star iskra If you ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can t someone pay me to live my I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you re going to want to hear what Brittany has to say Iskra Lawrence, Aerie Model and Instagram star iskra If you ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can t someone pay me to live my best life this book is for you.Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today earning money each year than their parents made in the last decade But to become a top creator, you need to understand the strategies behind the Insta ready lifestyle.As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged She has unrivaled insight into where the branded content industry was, where it is, and where it s going In this book she ll reveal how to Build an audience and keep them engaged Package your brand and pitch your favorite companies Monetize your influence and figure out how much to charge Plus tips on Landing an agent Getting on the radar of your favorite sites Praising a brand without alienating their competitors

    • Influencer: Building Your Personal Brand in the Age of Social Media Best Read || [Brittany Hennessy]
      115 Brittany Hennessy

    About "Brittany Hennessy"

    1. Brittany Hennessy

      Brittany Hennessy, the first ever Director of Influencer Talent at Hearst Digital Media, casts celebrities and influencers for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper s Bazaar, Esquire, and other titlesop fashion, beauty and lifestyle brands.In February 2017, she took her expertise in influencer marketing to the next level and co founded CreatorsCollective, an influencer incubator and Brittany Hennessy, the first ever Director of Influencer Talent at Hearst Digital Media, casts celebrities and influencers for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper s Bazaar, Esquire, and other titlesop fashion, beauty and lifestyle brands.In February 2017, she took her expertise in influencer marketing to the next level and co founded CreatorsCollective, an influencer incubator and accelerator that connects and educates today s digital creators.In 2007, after graduating from Rutgers University with a degree in journalism, Brittany created ChiChi212, which was nominated by Paper Magazine for Best Nightlife Blog, and she became an influencer for Bacardi, Popchips, Svedka, and the Gap When she was flown to Germany as the North American ambassador for Nivea just to hang out with Rihanna on a cruise ship and tweet about it, she knew it was time to make the switch from journalism to social media.Eventually, she became an expert in influencer marketing, and is now sharing her insights with aspiring influencers so they may find their passion and monetize it

    450 Comments

    1. I almost asked myself, why isn t everyone an influencer But I already knew the answer to that Because being an influencer is hard Everyone is an Influencer nowadays but are they really You look on their feed and think I can do this but can you Honestly, it is exhausting how many influencers we have out there trying to make it big In Influencer Brittany Hennessy gives us play by play look into the world of influencers and what you can do to step your game up While she offers prac I almost asked m [...]


    2. 4.5 Easy to read, easy directions and written in understandable terms Woot Woot becoming an influencer is a dream that I and many others have, getting there is not a natural thing This is a new world and Ms Hennessy walks us through it gently explaining each step with clear detailing The relationships building, the contacts, the followers, all of it I think any vlogger, blogger, online seller, online reviewer, social networker, would find great help between these covers The book is well 4.5 Easy [...]


    3. I saw the book Influencer, on a fellow book blogger s website The review was so good that you could say I was influenced, by the blogger to purchase it I am not a social media influencer in the sense that Hennessey is writing about however, I am a book blogger and indie author As a writer, I know just how important it is to take control of one s social media image Although Hennesy s book is targeted toward lifestyle, fashion, parenting, travel, and beauty bloggers, she had lots of grea I [...]


    4. Although the book focuses a lot on digital influencers in the beauty, fashion and style industries, it shares valuable insights on how to navigate the brand development and business management hurdles of being an online personality or just an everyday social media user With the sort of experience she has had, Brittany certainly knows what she s talking about and I give her credit for taking the initiative to share that knowledge with anyone willing to read about it If you re looking to be be Alt [...]


    5. As a book blogger, vlogger and author, I was interested to see what Influencer had to offer in terms of advice on building my platform Although this book is aimed at those looking to broker partnerships with brands, it still has some useful advice and ideas on increasing followers and interactions, and getting your voice heard over the noise that is social media I closed the book with a few new ideas on how to present content on my various channels, and between Hennessy s tips and comment As a b [...]


    6. Brittany spoke at a PW Tech Connect panel that I attended on behalf of the publishing company I work for, Familius We are currently trying to grow our influencer marketing campaigns Brittany s book gave me great insight on the work that goes into building a personal brand and creating content It is certainly one of the most comprehensive descriptions of the business of influencing that I ve ever seen This book will help me bring back key notes to my company about the specific benefits and st Bri [...]


    7. First, for the bad I thought this would be a lot different than what it was in many ways The title promises that you will learn to build your brand on Social Media It does not tell you that it focuses primarily on Instagram and talks about virtually no other platform It does not say that if you have less than 100,000 Instagram followers, and especially if you have less than 25,000 followers, you will not be able to use any of these tactics It does not help you figure out how to get to even First [...]


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